driver shuttle experiment

Ford’s Driver Shuttle Experiment Part of Experimental Mindset

As technology grows, and people’s taste and expectations change, any company hoping to survive and thrive has got to be willing to experiment. Ford is one of those companies. They’ve been around for 100 years so far. And when you look at all they are doing to stay relevant, you can rest assured they are going to be around for a couple more centuries, too. For instance, Ford is entering…

Best Value in American

2015 Ford Mustang Earns Vincentric Best Value in America Award

For six years in a row, the Ford Mustang has reigned as the Best Value in America, according to Vincentric. The award is bestowed upon the vehicle in each segment whose costs of ownership are lowest, making the vehicle a truly great value throughout its lifetime. Vincentric uses data such as insurance costs, fuel costs, financing, expected maintenance, and depreciation to determine the vehicles’ ownership costs. The 2015 Mustang was…

Ford rearview camera washers

Ford Rearview Camera Washers to Clear Grit and Grime

Rearview cameras are becoming much more commonplace due to their helpful convenience. But what happens when those oh so helpful cameras succumb to the grit and grime of the winter streets or the mud and mire of the spring rainy season and are rendered not-so-convenient? Not to worry, instead of venturing out into the inclement weather to clear that camera with your finger, Ford’s got you covered, or rather, cleared!…

Generation Z car shoppers

Generation Z Car Shoppers Prioritize Fuel Economy, Design, and Value

According to customer experience software and research firm, MaritzCX, generation Z car shoppers (defined as 21 years of age and younger) overwhelmingly prefer Ford vehicles. The study surveyed 1,061 members of Generation Z, and concludes that 8.2% of young shoppers seriously consider Ford vehicles, followed by Toyota vehicles at 7.2% and Chevrolet at 6.4%. Outside of car brands, 34% of the surveyed group responded that the most important reason for…

Limited Edition Ford Mustang GT

Get Ready for a New Limited Edition Ford Mustang GT

Get hyped: A new Limited Edition Ford Mustang GT is coming your way! Petty’s Garage and Ford will officially be offering 143 limited Mustang GTs in two different stage versions. The pair decided to team up after receiving tremendous feedback from their display at the SEMA show. The Petty’s Garage Mustang will feature Ford Racing/Roush supercharger engine which produces an astounding 627 horsepower. Yes, we said 627 horsepower. Two versions…

Canadian Motorsports Company

Canadian Motorsports Company to Build Ford GT

Ford’s supercar is being built by the kind hands of a Canadian motorsports company. Ford called on Multimatic Motorsports to build the lightweight 2017 Ford GT. The two have worked together in the performance division for 30 years. Most notably, Multimatic Motorsports built the Mustang Boss 302R, a competitor in the Continental Tire SportsCar Challenge. The new Ford GT was secretly developed in a basement (no joke) by the Ford…

all-new Edge Sport

All-New Edge Sport Has the Model’s Best Performance Numbers to Date

Ford’s exclusive EcoBoost technology is at it again—this time, an EcoBoost engine has helped the all-new Edge Sport post the model’s best performance numbers to date. The Ford Edge Sport was redesigned this year all the way around—and it’s got some great features both inside and out—but the 2.7-liter EcoBoost engine is at the center of it all. That engine, a V6 machine, gets a total of 315 horsepower and…

new Ford Silicon Valley lab

New Ford Silicon Valley Lab Continues Tradition of Innovation

Ford is growing its global research team this month with the opening of a new Research and Innovation Center in Palo Alto, California. The American automaker is known for its innovative approach to the car industry and it is looking to continue this tradition of innovation with this new Ford Silicon Valley lab. “At Ford, we view ourselves as both a mobility and an auto company, as we drive innovation…